The Goa Real Estate Regulatory Authority (Goa RERA) has laid down strict rules for real estate advertising under the RERA Act, 2016. These guidelines protect homebuyers from misleading promotions and ensure transparency in the Goan real estate sector.
Learn Goa RERA guidelines for real estate advertising. Avoid misleading ads, disclose amenities, and ensure compliance to build buyer trust.
Why Goa RERA Advertisement Compliance Matters
Goa’s real estate market is growing fast, and advertisements play a key role in influencing buyer decisions. However, misleading ads can cause disputes and loss of credibility.
Goa RERA ensures:
Transparency in property promotions Protection for homebuyers from false claims Accountability for promoters and developers
Key Goa RERA Guidelines for Real Estate Advertisements
No Misleading Disclaimers
Promoters cannot use disclaimers like “Terms & Conditions Apply”. Such clauses mislead buyers and dilute responsibility.
Mandatory Promoter Details in Ads
Every advertisement must display: Promoter’s name Office address Contact details
Location Transparency
The project’s location as per approved plan must be mentioned. If a landmark is used, the distance via the most commonly used route should be specified. Travel time cannot be advertised, since it varies depending on traffic conditions in Goa.
Clear Disclosure of Amenities
Amenities must be listed exactly as promised in the Agreement or Brochure. Vague terms like “11+ amenities” or “luxury features” will be treated as misleading under Goa RERA.
RERA Registration Clarification
If a project does not require Goa RERA registration, the reason must be clearly mentioned. Example: Projects with a completion certificate before 1st May 2017 are exempt.
Penalties for Non-Compliance Under Goa RERA
If promoters fail to comply with these rules, strict action can be taken under Section 61 and 63 of the RERA Act, 2016.
Possible penalties include:
Fines Restrictions on project advertising Damage to promoter reputation
Benefits of Following Goa RERA Advertisement Rules
For Promoters
Builds trust and credibility Avoids penalties and litigation Enhances brand image in Goa’s real estate market
For Homebuyers
Guarantees clear and accurate information Protects from misleading claims Builds confidence in property investments
FAQs on Goa RERA Advertising
Q1: Is RERA registration mandatory in Goa?
Yes, except for projects that received a completion certificate before 1st May 2017.
Q2: Can a promoter mention travel time to the project in ads?
No, only distance by common route can be advertised, not travel time.
Q3: What if a promoter violates Goa RERA advertising rules?
They can face legal action, including fines and penalties under Section 61 & 63.
Q4: Are generic claims like “luxury amenities” allowed?
No, only specific amenities approved in the project plan can be advertised.
Final Thoughts
Goa’s real estate sector is evolving rapidly, and honest advertising is the foundation of trust. By following Goa RERA advertisement guidelines, promoters not only comply with the law but also build long-term credibility with buyers.
For homebuyers, always check the Goa RERA registration number, project location, and listed amenities before making an investment.